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FPT TIÊM CHỦNG – THE “BLIND BOX” GAMIFICATION EXPERIENCE

Campaign Strategy & Gamification Development Partner

FPT Tiêm chủng, part of the FPT Long Châu and FPT Retail ecosystem, is a key player in Vietnam’s healthcare and vaccination services. To strengthen its digital presence and engage a broader audience, the brand collaborated with Mảnh Ghép Sáng Tạo to launch a high-energy interactive platform designed to drive traffic and build brand affinity through a gamified experience.

The Challenges

  • Engagement in Healthcare: Making a vaccination-related campaign engaging and fun without losing the brand’s professional and trustworthy image.
  • Massive Traffic Scalability: As a project for a major FPT branch, the microsite required a robust technical infrastructure capable of handling massive concurrent user spikes across the country.
  • Viral Conversion: The goal was to create an “addictive” mechanic that encouraged users to participate daily and ultimately convert digital interactions into actual purchases and vaccination service uptake.

Our Solutions

We engineered a Gamification Ecosystem that merged current consumer trends with FPT Tiêm chủng’s healthcare objectives:

  • Trend-Driven Concept (The Blind Box): We capitalized on the global “Blind Box” craze to create the “Lắc Túi Mù” (Shake the Blind Box) concept, tapping into the thrill of discovery and instant rewards.
  • Immersive Gamification UI/UX: We developed a tactile, “shake-to-win” interface that provided instant gratification, creating a seamless connection between the user and the FPT Tiêm chủng Long Châu brand.
  • Strategic Reward Integration: The microsite was integrated with the FPT Retail ecosystem to distribute vouchers and health-related prizes in real-time, driving O2O (Online-to-Offline) foot traffic to pharmacies and vaccination centers.
  • High-Performance Engineering: Leveraging our Tech Innovation and Intelligent Efficiency capabilities, we built a scalable architecture designed to maintain peak performance during the campaign’s highest traffic periods.